Make the first step small
An invitation should answer the questions someone may feel awkward asking: where to go, when to arrive, what to expect, and who will meet them. A friendly name is often more useful than another paragraph about your organization.
Give the welcome a person
Choose one host who can make an introduction and help a newcomer find their way. Avoid passing someone between several volunteers. A simple handoff helps the welcome feel personal.
Follow up with an invitation
Ask whether they would like to hear about a next gathering. If they say yes, send one specific invitation rather than adding them to every message list. Give them an easy way to decline.
